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BEACON TRADE LAUNCH
Beacon Lighting Group was preparing to launch their Beacon Trade arm, a product offering and services targeted towards electricians and builders.
My role was simple but complex, to transform and adapt the iconic Beacon Lighting Retail branding to appeal to Beacon Trade's target demographic, while being respectful of the retail style guide.
This involved creating a logo and tagline lockup, colour palette, photography style, packaging, overarching brand guidelines, producing a photoshoot and tv commercial as well as a complete roll out of creative assets to launch the platform across all Beacon Trade customer touch points; in-store visual merchandising, website build and social assets.
LOGO + TAGLINE LOCKUP
APPAREL - BEACON TRADE x NXP
PRODUCER TV COMMERCIAL + DIGITAL PHOTOSHOOT
TOOL BOX ELEMENTS - ICONOGRAPHY
ICONOGRAPHY EDM + WEBSITE + STATIONARY
TOOL BOX ELEMENTS - HIGHLIGHTS
SOCIAL LAUNCH
IN STORE TRADE VISUAL MERCHANDISING
EXISTING TRADE MEMBERS RE-LAUNCH WINDOW POSTER
EXISTING TRADE MEMBERS RE-LAUNCH CONVERSION ADS
BRAND GUIDELINES
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