T2 x Festive Campaign
Oozing with lick-your-lips delicious teas, decadent gifts and dazzling teawares, T2 tea’s Christmas collection was such a joy to bring to life!
My inspiration behind the creative concept "Let the good times pour" was a beautiful tea party illustration adorned on the hero product; The Tea Lover's 24 Days Of Fabulous Feasts Advent Calendar. We replicated this illustration in a real setting, organising hundreds of oversized jelly’s, Christmas puddings and gingerbread men, photographed by our ever talented in-house photography team on a luxurious green backdrop.
This festive collection features magnificent gold foiled stitching details which you will see wound around each creative asset in the suite. From the website landing page, PDP page and feature tiles, to our paid and organic online content, to the digital screen animation, in store printed POS material and beautiful gold foiled window displays in store.
MARKETING BRIEF + CREATIVE RESPONSE
STUDIO PHOTOGRAPHY
PAID SOCIAL STATIC - STUDIO PHOTOGRAPHY
PAID SOCIAL VIDEO - STUDIO PHOTOGRAPHY
AFFILIATE ADS - GIF
AFFILIATE ADS - STATIC
LIFESTYLE PHOTOGRAPHY SAMPLE
PAID SOCIAL STATIC - STUDIO PHOTOGRAPHY
WEBSITE PDP PAGE TEASER
WEBSITE PDP PAGE
WEBSITE BANNERS
TEASER, LAUNCH, LAST CHANCE - EMAILS
WEEK 1 - 8 EMAILS
DIGITAL SCREEN
WINDOW DECAL
FEATURE TABLE POS MATERIAL
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FEATURE TABLE HEADERS - ANIMATED
INSTORE VISUAL MERCHANDISE PHOTOGRAPHY
