MEGAN COX PORTFOLIO

Wokinabox was experiencing a significant downturn in their sales and as part of reviewing the business model, a brand refresh was proposed.

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Through customer surveys it was clear that consumers felt that the produce wasn't fresh and that the brand overall felt stale. The brand refresh needed to appeal to a younger and more family oriented audience, be much brighter and communicate "freshness".

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This involved creating a logo, colour palette, photography style, packaging, overarching brand guidelines, producing a photoshoot, as well as a complete roll out of creative assets to launch the refresh across all touch points; in-store visual merchandising, website build, social assets and 3rd party aggregators like UberEats. 

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