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1st PRODUCT
Hawthorn based boutique apparel store, 1st Product, was on the lookout for a unique way to launch their new Japanese denim line, Ronin Jeans.
This entailed a faux facade being installed over the existing storefront to look like a Japanese laneway- complete with lanterns, cherry blossoms and u custom Ronin Warrior illustration printed on acrylic which acted as the new front register table.
Customers were served uniquely Japanese candy while they tried on the new denim line.
FAUX LANEWAY STOREFRONT LIGHT BOXES
FAUX LANTERNS
CUSTOM RONIN ILLUSTRATION
FAUX LANEWAY WALLS
LAUNCH DAY PHOTOGRAPHS
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